How will your advertising encourage people to pay for your product?

It has the low price of $19.95 with its many functions. Also batteries are included with the product, ink refills and batteries are available to purchase seperately after it has run out. It is encouraging people to use their creative side and help those who are having trouble. It is helping people feel better about themselves because if they aren't happy about their physical appearance then writing a letter will encourage people to know them for their personality.